Events Desk
 
 
ICICI Bank Shopping Festival
         
 
  About Exibition
  Conducted at prime venue in each city
  Interfacewith 10,000-20,000 consumers
  Each exhibition will have approximately 50-60 stalls
  Special Zone for kids to enjoy themselves
  Refreshment area available for all persons visitig
  All existing ICICI Bank promotional offers on
  credit & debit cards will be applicable
 
Presents
An opportunity to reach out to Your consumers through a
chain of Local Shopping Festivels
 
         
  Promotion Plan for ICICI Bank Shopping Festival
  Print media advertisements in local news papers worth Rs. 2,50,000/-
  5 Hoardings at preome locations in the city for 15 days
  Cable scroller on local TV Channel for 10 days
  Radio jingles on FM Channels of the city
  30.000 leaflet distribution at key locations with a road show van
  10,000 newspaper inserts
  Additional promotion at key outlets of sponsors & ICICI touch points
  Tele-calling and SMS blast to all ICICI Bank Debit/Credit card holders
 
 
         
            Flash Back    
 
Jalandhar
  
Mangalore/Udipi/Manipal
  
Aurangabad
 
Deharadun
  
Madhuri
  
Rajkot
 
Ambala
  
Trichy
  
Calicut
 
Raipur
  
Jodhpur
  
Jamshedpur
 
 
Our Experience
       
  15 exhibitions held    
  Average walk-ins of 20,000+    
  Encouraging Sales    
  (average of 25 lakhs plus only on credit cards)    
 
Our Partners   ICICI shopping Festival
  Destinations to be covered inthe next 3 months are Jaipur, Guwahati, Trichirapalli, Madurai, Kolhapur, Aurangabad and Udaipur.
 
     
     
 
  Shopping Festival at Bhubaneswar a grand success.  
             
     
ICICI Credit and Debit Card Shopping Festival has just finished at Bhubaneswar from 14th to 16th Sep,2007 in Pal Heights. Mr Anup Saha, Jt General Manager, Consumer Cards, ICICI Bank Ltd inaugrated the same. Brands like Sony, LG, Whirlpool, Glen, Godrej, Voltas, IFB, Samsung, Onida, Hitachi, Nokia, Electrolux, Philips, HP, Moser Baer, Sanyo, Dish TV , Tata Sky , Nilkamal, Maruti, Ford, Tata Motors, Yobikes, ICICI Home Loans and Asian Sky Shop participated in the same. 15000 footfalls visited the exhibition with a shopping volume of Rs 28 lakhs. Out of this Rs 6.5 lakhs was through credit card swipes.
  
 
     
 
 
Shopping Festival in Gauhati
  
 
ICICI Credit and Debit Card Shopping Festival to hold in Gauhati in October,2007. Exact dates will beposted.
  
 
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